Storytelling is at the core of human communication. It’s how we process thoughts, connect with each other, and understand the world.
Storytelling is an especially important tool for nonprofits. By using storytelling to communicate the value of the work they do, organizations can connect with their audience in a way that will emotionally resonate and inspire them to action. Organizations that ingrain a culture of storytelling into everything they do will see stronger fundraising, decreased turnover, and overall greater effectiveness towards their mission.
Join in with the Hive as we partner with Nathan Young of Greater Good Storytelling to present a series of storytelling workshops aimed specifically at nonprofits and nonprofit professionals to help them better understand and utilize storytelling in their daily work.
Dates: March 4th 9-11 am; March 25th 9-11 am; April 22nd 9-11 am
Cost: $75 for series, individual classes not for sale
*We believe the arc of this workshop series will provide a complete learning experience and therefore offer only one registration fee for the entire series. However, if you can’t make all three courses but are still interested in the content of those you can attend, you are welcome to register and just participate in those you can.
Session 1: Understanding Storytelling for Nonprofit Communication
Storytelling is a buzzworthy tool for nonprofits, but what are we actually talking about when we say “storytelling” and how do we make our stories effective? This workshop will go over the basics of storytelling, helping nonprofits professionals understand the elements of powerful storytelling and how to implement them in their professional lives. We’ll break down storytelling into its component parts and walk participants through a step-by-step process of seeing, understanding, and sharing the stories that exemplify the important work of their organization.
Session 2: Finding and Leveraging Important Organizational Stories
Important stories happen every day at a nonprofit but how can organizations find good stories and put them to work? This workshop will give participants the tools and strategies to identify and capture stories as they happen and creating a culture of sharing these stories for internal team building and growth, or externally outreach communication. These stories will provide nonprofits with a wealth of important communication material for development, marketing, team building, empathy generating, and more.
Session 3: Adapting Stories for Multiple Platforms
To capture the attention of their audience, nonprofits need to meet them where they are. That can include everything from a website, social media presence, public relations, direct mail, employee relationships, and more. This workshop will cover how nonprofits can adapt their stories to multiple mediums to get the most mileage for their communication.
For over eight years, Nathan Young has been helping individuals and organizations connect with their audience through storytelling. He’s worked with such organizations as TEDxSanDiego, the YMCA, UC San Diego, and more. His focus is on storytelling because it has the ability to foster connection and inspire action in a way no other medium can provide. He’s seen first hand how a well-told story can hold an audience’s attention and inspire them to action.
Nathan is also the founder and executive director of The New Narrative, a social initiative that takes a critical look at the primary narratives that influence our cultural lives to see if it’s time to create a “new narrative” that can be more equitable, fulfilling, and sustainable for all.
More about Nathan Young and his work in storytelling and communication can be found at GreaterGoodStorytelling.com and TheNewNarrative.org.
This class is currently full. If you want to sign up, please inquire about a waitlist by emailing info@thehivesd.org. Thank you!
For current registrants:
We are working diligently to keep Leichtag Commons as healthy as possible and in order to do this, we need the participation and cooperation of our community. Please adhere to the following guidelines:
If you feel sick, please stay home until you make a full recovery. If you or anyone you live with or are in close physical contact with has been in any of the countries listed below in the last two weeks, or if you return from these countries, we are asking that you please do not come to Leichtag Commons.
These countries include:
Andorra
Austria
China
France
Germany
Hong Kong
Italy
Japan
Macau
San Marino
Singapore
South Korea
Spain
Switzerland
Thailand
Please don’t hesitate to reach out to The Hive team with any questions.
Stacie and Jeff Cook understand commitment. They live it.
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You would think that as the executive director of San Diego LGBT Pride, Fernando Zweifach López Jr., who uses the pronoun they, has done all the coming out they possibly can. A queer, non-binary individual who has worked for many years on civil rights issues, López also speaks openly and often about their father’s family, Mexican-American migrant workers who tilled the fields of rural California.