The evolution of social media has put people forward, presenting challenges for organizations to share their mission and impact. With influencers driving the platforms we utilize, it’s time to lean into collaborations with these creators to improve brand awareness, motivate fundraising, and connect with new audiences!
In collaboration with ScatenaDaniels Communications, The Hive presents Influencer Marketing and the Nonprofit, a workshop dedicated to helping organizations become human-centered in our marketing. Featuring Ark Marketing and the San Diego Humane Society, this workshop will address:
- What defines an influencer and what types there are
- How to work with an influencer and budget for a partnership
- How to empower staff and volunteers to be ambassadors on social media
- Constructing culturally-competent and authentic messaging
Tickets are pay-what-you-can, valued at $12/person.
Jordan Frey, Digital Communications Specialist — Social Media, San Diego Humane Society
Jordan manages the organization’s growing social media presence across multiple platforms, including Facebook, Instagram, Twitter and TikTok. She is passionate about animal rescue and spent many years volunteering at animal shelters before joining SDHS in 2019. With assistance from her two adopted dogs, Jordan aims to amplify her organization’s impact by broadening their digital reach and appeal with a strong online presence.
Susan Matthews, Project Manager, Ark Marketing & Media Solutions
Susan has worked in media buying, at a creative agency, and in Marketing in the corporate world. Susan’s experience runs the gamut from The UPS Store brand to book publishing to non-profits.
Audrey Patterson, President, Ark Marketing & Media Solutions
Originally from Cherry Hill New Jersey, Audrey has lived in San Diego for over 30 years. Audrey has been working in media during that time creating results-based community projects and founded Ark Marketing in 2003. Audrey has created numerous programs covering a range of issues including Children 0-5, Healthy Eating for Kids, Foster Care, Youth Violence, Youth Health Education, Diabetes in the Latino Market, Breast Cancer, Local Water Usage issues, non-profit giving, health for all and voting. Audrey’s strategic approach and knowledge of media markets assist her in creating overall programs that reach the targeted audience(s) through grassroots and multi-media opportunities. Their current clients include Kaiser Permanente, San Diego Gas & Electric, California Coast Credit Union, The California Endowment, Rady Children’s Hospital, Coles Fine Flooring, The Port of San Diego, Visit Temecula Valley, Temecula Valley Winegrowers Association, Census 2020, The Fleet and The San Diego County Water Authority.
Denise Scatena, Founding Partner, Scatena Daniels Communications
In 2009, Denise co-founded Scatena Daniels Communications, an award-winning strategic communications agency based in San Diego. Over the past 20 years, Denise has worked with forward-thinking brands including healthcare, professional services, real estate, arts and culture, entertainment and philanthropy. A Chapman University and San Diego State alum, she is involved in numerous community associations, including San Diego Press Club, National Association of Hispanic Journalists San Diego / Tijuana chapter, the San Diego Association of Black Journalists, and Rotary 33.